The Launch
to Lift Off
Experience

It’s time to launch your program with ease; let me help you bring some fun to your launch.
It’s time to launch your program with ease; let me help you bring some fun to your launch. Don’t get me wrong, launches are a lot of work, but what makes them complex and anxiety-inducing is the constantly showing up as your online persona and not just who you are.

I have helped 6 & 7-figure entrepreneurs launch with ease by taking it back to the heart. Launching should feel integral to who you are, and that’s my goal for your launch. This is a Done-with-you Full Launch Experience. This is perfect for memberships, programs, courses, tiny offers, SLOs, high-end programs, and more.

One thing that stands out with my Launch Framework is that it’s not only data-focused but also keeps stuff fluid.

I believe that a launch can teach you things even when it’s ongoing. So, I stay flexible in the first 48 hours to shift strategy a bit for better results. I allow your audience to tell us what’s working and what we need to shift a bit, and then, move on it immediately.

This tactic alone has brought in combined revenue of $1million for my clients in the last 6 months from full launches & strategy.

I have used these tactics to move launches from a plateau at $10K to hit $60K in under 48 hours for a client.

I know my stuff! You just have to say YES! And my skill is all yours; Strategy, Copy & Tech taken care of by one person. No hustle or stress of working with multiple people. You can’t get that kind of cohesion any other way.

You don’t have to choose between making $$$ or making an impact.

Because I say FUCK it…you can have both.

Revolutionizing Launches & Funnels with Pre-Launch marketing;

 

I know that Launches & Funnels don’t always convert. That’s one reality that we can’t avoid. That’s why I used my vast experience in marketing, launching, and building funnels to find a solution that almost guarantees a successful result in your launch.

Did you know that 70% of your audience makes the decision to buy from you before you ever launch or even begin to sell?

My Pre-Launch Framework is a carefully crafted process to establish you as an authority in your niche, build authentic relationships with your audience, and establish their true meds and wants to guide your program, course, or membership-creation process before you even launch.

My Pre-Launching Framework is data-focused, and keeps stuff fluid just like my launches.

Pre-launching is a way to open communication lines between you and your audience. It allows your audience to tell us their needs, wants, and what’s working. It also provides invaluable data on areas of your marketing, messaging, or overall automation that we need to shift a bit, and then, move on it immediately.

My Pre-launching framework is a sure tactic to guarantee sales, create services that your audience actually wants, and excel in your service delivery.

I have a few Pre-Launch packages for you to choose from based on your needs and wants.

This service will include; Strategy, Copywriting, and tech implementation; you can remove or add to the framework as needed.

Let’s make sure you’re actually in-sync with your audience’s needs and set you up for a winning launch.

My Pre-Launch & Launch framework includes the following:

01

Research

Taking existing data on your audience as well as supplementary analysis to understand your audience beyond their needs, to look at their wants, limitations, and passion

04

Automate

Let’s get down with tech that compliments the strategy and allows your copy to shine while still communicating your goals. This includes making sure that your tech is working for you in Launch or pre-launch mode so that after set up, there’s no need for further involvement- Yay to the power of automation! And, no, this automation feels natural, as if you’re talking to your audience in real-time.

02

Strategize

Create a strategy informed by audience research that considers all available assets, including email subscribers, social media, websites, and more. More importantly, identifying the hanging fruits and how we can recoup lost opportunities.

05

Convert

Here, we focus on selling your programs or services based on the understanding of your audience. This involves moving audiences from followers to buying clients.

07

Analyze

Analyze the launch & funnel data to see how the strategy performs using a Launch Audit. This is to ensure that you’re continually getting to know your audience better and what works for them.

03

Communicate

Begin the copywriting process focused on opening the communication between you and your audience. This may also include pre-launch marketing, where the goal is to nurture and encourage your audience to self-segment themselves based on their needs and wants. The Strategy & the purpose that each asset should fulfill will guide your copy for your sales pages, emails, ads, and more.

06

Deliver

This section ensures that you deliver what you promised your audience. Your audience will leave glowing reviews because you will see them through and ensure they gain from your launch.

01

Research

Taking existing data on your audience as well as supplementary analysis to understand your audience beyond their needs, to look at their wants, limitations, and passion

02

Strategize

Create a strategy informed by audience research that considers all available assets, including email subscribers, social media, websites, and more. More importantly, identifying the hanging fruits and how we can recoup lost opportunities.

03

Communicate

Begin the copywriting process focused on opening the communication between you and your audience. This may also include pre-launch marketing, where the goal is to nurture and encourage your audience to self-segment themselves based on their needs and wants. The Strategy & the purpose that each asset should fulfill will guide your copy for your sales pages, emails, ads, and more.

04

Automate

Let’s get down with tech that compliments the strategy and allows your copy to shine while still communicating your goals. This includes making sure that your tech is working for you in Launch or pre-launch mode so that after set up, there’s no need for further involvement- Yay to the power of automation! And, no, this automation feels natural, as if you’re talking to your audience in real-time.

05

Convert

Here, we focus on selling your programs or services based on the understanding of your audience. This involves moving audiences from followers to buying clients.

06

Deliver

This section ensures that you deliver what you promised your audience. Your audience will leave glowing reviews because you will see them through and ensure they gain from your launch.

07

Analyze

Analyze the launch & funnel data to see how the strategy performs using a Launch Audit. This is to ensure that you’re continually getting to know your audience better and what works for them.

I only work on two launches per month and usually book months on end.

So, get your launch on my Calendar early.

What Previous Launch Clients are saying

Lisa has been my launch strategist 3 times and each time she’s helped me launch my course the investment has helped my bottom line drastically. My results with Lisa get better and better with each launch. My most recent launch with Lisa resulted in make 5-figures in 1 week! She took care of the Launch strategy, tech and marketing details so that I could focus on my clients and I am so thankful. I will be working with Lisa again and again.

Krystal Clark

CEO & Workflow Strategist, Krystal Clark Creative

Lisa’s mind is out of this world. Her strategic mind coupled with her keen attention to detail make her the secret weapon you’ve been looking for. Launches can be very stressful, but not when you work with Lisa! I’ve worked with Lisa on multiple launches and I must say, she brings a sense of peace and ease to the launch. I can trust that if Lisa is handling the launch the results will be profitable! I am so grateful for her support and I’d recommend her to anyone looking for comprehensive launch support that includes strategy, copywriting, and Tech.

Latrice Claiborne

Systems & Automation Specialist- Trinity Business Solutions

The truth is that setting up my email marketing funnel felt overwhelming and intimidating. I struggle writing my own copy and don’t even get me started on the tech setup. Honestly, I could have been happy with this just “getting done”, but Lisa did more than get it done. She created a marketing strategy for me, which informed the copy she wrote for my business, and lastly, she set it up; with the type of segmentation that makes me happy. The conversions from that funnel tell it all, I’m happy, and she’s honestly a fun person to work with; that’s like the cherry on top.

Ashleigh Pritchard

Owner & Watercolor Artist, CharmCat Creative

Krystal Clark - CEO & Workflow Strategist, Krystal Clark Creative

Lisa has been my launch strategist 3 times and each time she’s helped me launch my course the investment has helped my bottom line drastically. My results with Lisa get better and better with each launch. My most recent launch with Lisa resulted in make 5-figures in 1 week! She took care of the Launch strategy, tech and marketing details so that I could focus on my clients and I am so thankful. I will be working with Lisa again and again.

Latrice Claiborne - Systems & Automation Specialist- Trinity Business Solutions

Lisa’s mind is out of this world. Her strategic mind coupled with her keen attention to detail make her the secret weapon you’ve been looking for. Launches can be very stressful, but not when you work with Lisa! I’ve worked with Lisa on multiple launches and I must say, she brings a sense of peace and ease to the launch. I can trust that if Lisa is handling the launch the results will be profitable! I am so grateful for her support and I’d recommend her to anyone looking for comprehensive launch support that includes strategy, copywriting, and Tech.

Ashleigh Pritchard - Owner & Watercolor Artist, CharmCat Creative

The truth is that setting up my email marketing funnel felt overwhelming and intimidating. I struggle writing my own copy and don’t even get me started on the tech setup. Honestly, I could have been happy with this just “getting done”, but Lisa did more than get it done. She created a marketing strategy for me, which informed the copy she wrote for my business, and lastly, she set it up; with the type of segmentation that makes me happy. The conversions from that funnel tell it all, I’m happy, and she’s honestly a fun person to work with; that’s like the cherry on top.

Frequently Asked Questions

What’s the Investment?
The Launch to Lift-off experience is $10K. I’ll handle the launch strategy, all the copy from sales pages, emails, & ads, plus all the tech setup. It also includes launch support during the launch and a launch audit after the launch. This will allow cohesion throughout the launch that would be lost if you worked with three different people. There’s a smaller $6k offer perfect for re-launches, where you don’t need a lot of new copy. It doesn’t include ad copy & the launch Audit.
Can I hire you months before my actual launch?
Yes! I prefer it because I only handle two launches per month. It allows me and you to think about pre-launch marketing, which improves your launch performance considerably. My calendar is open for bookings beforehand, so reach out to me asap here. I like to do things ahead, even before the launch period starts, allowing me the flexibility to give you the best service.
What Framework do you use?
My framework is simple; I allow you to sell with ease and authenticity. No online personas; just you showing your audience who you are, making an impact just as who you are now, & selling the eff out. It’s that simple.
How do you handle the different levels?
I divide the launch into three levels—strategy, Copy & Tech. I’ll first work on strategy; once you approve that, we will move to copy, and lastly, Tech. How fast you approve each level affects your bottom line; rushed launches rarely convert as expected. When everything is done, we then move to the launch period, focusing on shifting strategy as needed, guided by the launch data available in the first 24-48 hours.
What other support do you offer during the launch?
During the launch, my priority shifts to tracking conversions, fixing tech glitches, and adjusting strategy where needed. Although I don’t handle social media, I’ll liaise with your social media team to ensure their efforts align with the launch goals and strategy.
What support do you offer after the launch?
After the launch, I’ll start working on your launch audit to determine what worked and what didn’t. Then, I’ll identify if we targeted the right audience and recommend ways to optimize your launch next time.
Do you have payment plans or refunds?
I prefer a 100% deposit before project work starts because things move fast between levels. I’m, however, open to a payment plan with the right client, where they clear the invoice before each level begins. Although I do not offer refunds, I will meet with you for a free consultation to debunk, clarify, and help you solidify if we are the right match for each other!
Do you handle re-launches after the initial launch?
Yes! I have found that when I work on launches more than once, the results are better with each round. I believe that getting to know more about you, your business, and your audience helps me to represent you plus target your audience even better in upcoming launches.

Prefer to chat first? Need a bit more clarification? I got you; schedule a consult call.