The Launch
to Lift Off
Experience
It’s time to launch your program with ease; let me help you bring some fun to your launch. Don’t get me wrong, launches are a lot of work, but what makes them complex and anxiety-inducing is the constantly showing up as your online persona and not just who you are.
I have helped 6 & 7-figure entrepreneurs launch with ease by taking it back to the heart. Launching should feel integral to who you are, and that’s my goal for your launch. This is a Done-with-you Full Launch Experience. This is perfect for memberships, programs, courses, tiny offers, SLOs, high-end programs, and more.
I believe that a launch can teach you things even when it’s ongoing. So, I stay flexible in the first 48 hours to shift strategy a bit for better results. I allow your audience to tell us what’s working and what we need to shift a bit, and then, move on it immediately.
This tactic alone has brought in combined revenue of $1million for my clients in the last 6 months from full launches & strategy.
I have used these tactics to move launches from a plateau at $10K to hit $60K in under 48 hours for a client.
I know my stuff! You just have to say YES! And my skill is all yours; Strategy, Copy & Tech taken care of by one person. No hustle or stress of working with multiple people. You can’t get that kind of cohesion any other way.
You don’t have to choose between making $$$ or making an impact.
Because I say FUCK it…you can have both.
My Launch framework includes the following:
01
Research
Taking existing data on your audience as well as supplementary analysis to understand your audience beyond their needs, to look at their wants, limitations, and passion
04
Automate
Let’s get down with tech that compliments the strategy and allows your copy to shine while still communicating your goals. This includes making sure that your tech is working for you in Launch or pre-launch mode so that after set up, there’s no need for further involvement- Yay to the power of automation! And, no, this automation feels natural, as if you’re talking to your audience in real-time.
02
Strategize
Create a strategy informed by audience research that considers all available assets, including email subscribers, social media, websites, and more. More importantly, identifying the hanging fruits and how we can recoup lost opportunities.
05
Convert
Here, we focus on selling your programs or services based on the understanding of your audience. This involves moving audiences from followers to buying clients.
07
Analyze
Analyze the launch & funnel data to see how the strategy performs using a Launch Audit. This is to ensure that you’re continually getting to know your audience better and what works for them.
03
Communicate
Begin the copywriting process focused on opening the communication between you and your audience. This may also include pre-launch marketing, where the goal is to nurture and encourage your audience to self-segment themselves based on their needs and wants. The Strategy & the purpose that each asset should fulfill will guide your copy for your sales pages, emails, ads, and more.
06
Deliver
This section ensures that you deliver what you promised your audience. Your audience will leave glowing reviews because you will see them through and ensure they gain from your launch.
01
Research
Taking existing data on your audience as well as supplementary analysis to understand your audience beyond their needs, to look at their wants, limitations, and passion
02
Strategize
Create a strategy informed by audience research that considers all available assets, including email subscribers, social media, websites, and more. More importantly, identifying the hanging fruits and how we can recoup lost opportunities.
03
Communicate
Begin the copywriting process focused on opening the communication between you and your audience. This may also include pre-launch marketing, where the goal is to nurture and encourage your audience to self-segment themselves based on their needs and wants. The Strategy & the purpose that each asset should fulfill will guide your copy for your sales pages, emails, ads, and more.
04
Automate
Let’s get down with tech that compliments the strategy and allows your copy to shine while still communicating your goals. This includes making sure that your tech is working for you in Launch or pre-launch mode so that after set up, there’s no need for further involvement- Yay to the power of automation! And, no, this automation feels natural, as if you’re talking to your audience in real-time.
05
Convert
Here, we focus on selling your programs or services based on the understanding of your audience. This involves moving audiences from followers to buying clients.
06
Deliver
This section ensures that you deliver what you promised your audience. Your audience will leave glowing reviews because you will see them through and ensure they gain from your launch.
07
Analyze
Analyze the launch & funnel data to see how the strategy performs using a Launch Audit. This is to ensure that you’re continually getting to know your audience better and what works for them.
I only work on two launches per month and usually book months on end.
So, get your launch on my Calendar early.
What Previous Launch Clients are saying
Krystal Clark
CEO & Workflow Strategist, Krystal Clark Creative
Lisa’s mind is out of this world. Her strategic mind coupled with her keen attention to detail make her the secret weapon you’ve been looking for. Launches can be very stressful, but not when you work with Lisa! I’ve worked with Lisa on multiple launches and I must say, she brings a sense of peace and ease to the launch. I can trust that if Lisa is handling the launch the results will be profitable! I am so grateful for her support and I’d recommend her to anyone looking for comprehensive launch support that includes strategy, copywriting, and Tech.
Latrice Claiborne
Systems & Automation Specialist- Trinity Business Solutions
The truth is that setting up my email marketing funnel felt overwhelming and intimidating. I struggle writing my own copy and don’t even get me started on the tech setup. Honestly, I could have been happy with this just “getting done”, but Lisa did more than get it done. She created a marketing strategy for me, which informed the copy she wrote for my business, and lastly, she set it up; with the type of segmentation that makes me happy. The conversions from that funnel tell it all, I’m happy, and she’s honestly a fun person to work with; that’s like the cherry on top.
Ashleigh Pritchard
Owner & Watercolor Artist, CharmCat Creative
Frequently Asked Questions
What’s the Investment?
The Launch to Lift-off experience is $10K. I’ll handle the launch strategy, all the copy from sales pages, emails, & ads, plus all the tech setup. It also includes launch support during the launch and a launch audit after the launch. This will allow cohesion throughout the launch that would be lost if you worked with three different people. There’s a smaller $6k offer perfect for re-launches, where you don’t need a lot of new copy. It doesn’t include ad copy & the launch Audit.
Can I hire you months before my actual launch?
Yes! I prefer it because I only handle two launches per month. It allows me and you to think about pre-launch marketing, which improves your launch performance considerably. My calendar is open for bookings beforehand, so reach out to me asap here. I like to do things ahead, even before the launch period starts, allowing me the flexibility to give you the best service.